The idea for Adventure Playing Cards came from a need to diversify the outdoors with a new set of illustrations that would capture the growing sector of wilderness seekers. We all want to be outside all the time, and when we are sitting around the kitchen table with friends this deck is a quick trip to the mountains. Research into the lifestyle of the target audience revealed a love for animals, objects, and landscapes that reminded them of their favorite places. After drafting a set of original artwork, we built a pack of cards specifically designed to exhibit a light, fun, and colorful representation of the outdoor experience. To make it even more thoughtful, a few Leave No Trace principles were depicted to increase mindfulness!