Brand Design
Zeal Optics builds the highest quality eyewear for those who love adventure. The design aesthetic is based off their founding principles: Use Less, Give Back, Explore More. Defining our passion for the outdoors is often just as important in the creative direction as the product itself. When producing each piece of media we begin by identifying how each product will allow us to connect with the natural environment and see the world through a better lens.
Illustration
This part is FUN. Whether the request is for a sketch, multi-page catalog, or a new brand tool. Adding to the library of beautiful artwork for an active team like Zeal is an exciting opportunity to design your outdoor dream. Want the perfect wave? No problem. Maybe it’s the steepest couloir in the greater ranges of your mind. Either way, we hope it inspires you to explore more.
Print Media
Seasonal catalogs, learning materials, and sales tools are important parts of the Zeal Optics brand marketing. We are there to help create simple and effective designs that come to life with beautiful colors, layouts, and images that draw you in and move the eye exactly where it needs to be. Need help working with the printer or delivering files to spec? We have you covered.
Product Design
Goggles, sunnies, you name it and we love to make it come to life. Every season Zeal comes to us for their new collection of strap designs, packaging, and technical drawings for prototyping.
Digital Media
Retail
Zeal Optics’ flagship retail store in Boulder, Colorado is a wonderful display of the newest and most sustainable collection of sunglasses and goggles in the outdoor industry. Each season we design and deliver all retail POP, signage, and digital assets that will bring their space to life. The collection is also available to all their wholesale partners including REI, Christy Sports, and many more.
