At Ocun everything is connected to a love of climbing, rocks and the outdoors. They share the same desire for beauty and perfection and the need to constantly improve performance, equipment and ourselves. The team wanted to create a series of motion graphics to display their new line of climbing shoes for 2024 that would highlight the unique features of each shoe. Our goal was to connect the user to a shoe that would best fit their needs, as well as create a visual experience that would be clear and concise across multiple platforms.
After identifying the goals and deliverables, we dug into process drawings and brainstormed different solution for the motion and copywriting details. With a few successful rounds of feedback a final 30 second cut was delivered and launched!