Mile High Gliding is the premier glider flight service on the Front Range of Colorado. New branding, logo, and user experience was achieved in 2022 that brought a fresh look for their summer season. The MHG team was looking for a brand experience that would set them apart in world of aviation and build excitement for soaring through the skies.
Logo Design
Development for the new logo began with an idea to simplify the original design and make the icon more easily recognizable. Mile High wanted something that would be usable on any platform with a variety of backgrounds and sizes. We took their famous Schweizer 2-32 aircraft and built an icon that would be identifiable and sleek like the glider itself. Using geometric shapes, the new brand logo is based on the science that keeps the aircraft airborne. The cresting sunrise is a symbol of the natural warmth that provides rising thermals allowing us to soar over the earth.
Typography + Color
Our goal was to create a feeling of sitting in the front seat of the cockpit as you fly above 12,000’. The Lexend Zetta typeface mimics what you would see on the navigation and instruments inside one of the gliders at Mile High.
The best times to soar over Boulder are at sunrise and sunset, when the winds are low and the light is golden and warm. The bold yellow color palette represents this feeling of fun and excitement as you fly above the iconic Flatirons!
